Why Central Florida?

Central Florida's Polk County, or as we like to call it, Florida’s Sweetest Spot, offers epic outdoor adventures, incredible eats and Sunshine State attractions! Here, you can experience the best that Lakeland and Winter Haven have to offer while escaping the crowds found in larger cities. From wide open spaces to exhilarating thrill rides, we have it all.

Become a Central Florida Specialist

Course takes approximately 40 minutes.

View the Course

See & Do

  • Attractions

    Central Florida is the epicenter of family fun! We're home to such attractions as; LEGOLAND Florida Resort, the largest one-site collection of Frank Lloyd Wright architecture in the world, and the historic Bok Tower Gardens.

  • Nature & Hiking

    Central Florida’s unlimited natural beauty is yours to discover. Our beautiful city, county and state parks offer a wide range of distinctive opportunities for bird watching, hiking, cycling and horseback riding.

  • Eat & Drink

    Superb eats are a specialty in Florida’s Sweetest Spot. From upscale elegance to down-home grub, Central Florida’s food scene is sure to please everyone from the culinary curious to the chicken-fingers-only crowd.